Play is the rocket fuel for a child’s development!
Play is an essential right that nurtures children’s happiness and wellbeing. It equips them with social and emotional skills, builds their resilience and creativity, and helps them thrive.
But, today, more and more children in cities
don’t have the time or space to play.
We need to change this!
The Real Play Coalition is a non-profit alliance created in 2018 between UNICEF, National Geographic, Arup, IKEA and LEGO Foundation. Its ambition is to create a movement that will narrow the play gap for 100 million children by 2030; making play globally accessible, integrated and inclusive.
Through these commitments, our goal is to strengthen access to play, along with awareness of its importance to children’s healthy development in cities. We aim to do this through strategic partnerships, strengthened commitment to the play agenda amongst local level stakeholders, and the co-creation of beneficial play experiences with and for children.
A playful city, designed with children at its heart, benefits everyone. Building back better in a post-COVID world means cities need to be safe, healthy, inclusive, people-friendly, as well as more inspiring and nurturing urban environments.
To get involved in creating a play movement, please email us on [email protected]