When Children play, the entire world thrives!

Play is the rocket fuel for a child’s development!

Play is an essential right that nurtures children’s happiness and wellbeing. It equips them with social and emotional skills, builds their resilience and creativity, and helps them thrive.

But, today, more and more children in cities
don’t have the time or space to play.

We need to change this!

The Real Play Coalition is a non-profit alliance created in 2018 between UNICEF, National Geographic, Arup, IKEA and LEGO Foundation. Its ambition is to create a movement that will narrow the play gap for 100 million children by 2030; making play globally accessible, integrated and inclusive.


We are committed to:

Changing the perception of the value of play.
Embedding play-based principles into urban design and planning, and upscaling safe and healthy play-based activations in cities globally.
Incorporating play into children’s daily lives by growing the number of play moments experienced by children across the world.

Through these commitments, our goal is to strengthen access to play, along with awareness of its importance to children’s healthy development in cities. We aim to do this through strategic partnerships, strengthened commitment to the play agenda amongst local level stakeholders, and the co-creation of beneficial play experiences with and for children.

A playful city, designed with children at its heart, benefits everyone. Building back better in a post-COVID world means cities need to be safe, healthy, inclusive, people-friendly, as well as more inspiring and nurturing urban environments.

To get involved in creating a play movement, please email us on info@realplaycoalition.com

About the Partners

Arup’s mission is in our motto: “We Shape a Better World”. A global firm of designers, engineers, planners, technical specialists and researchers, we work across every aspect of today’s built environment to find innovative and tangible solutions that change people’s lives for the better. Globally, we have over 15,000 employees and operate out of 40 countries, across 92 offices. Arup was founded in 1946 as an employee-owned firm by Sir Ove Arup, a celebrated engineer and philosopher whose philosophy of ‘Total Design’ as a form of social usefulness is still the cornerstone of our practice today. Ove Arup was ahead of his time, discussing the importance of sustainable attitudes and innovative thinking as early as the 1950s – a legacy of which we as a firm remain proud.
UNICEF works in 190 countries and territories to save children’s lives and to help them fulfil their potential, from early childhood through adolescence, saving the lives of millions of children, and advocate for and protect their rights globally. We drive governmental change to policies in the best interests of children.
Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. National Geographic Partners LLC returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
The LEGO Foundation aims to inspire and develop the builders of tomorrow; a mission that it shares with the LEGO Group. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. Its work is about re-defining play and re-imagining learning. In collaboration with thought leaders, influencers, educators and parents the LEGO Foundation aims to equip, inspire and activate champions for play.
Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. Ingka Group operates business under the IKEA vision – to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.